Our experts put together these helpful tips for picking the perfect domain.
- Include your brand in your domain
It will help make your domain memorable, while keeping it simple and clear. - Make it intuitive and descriptive
Make it intuitive and descriptive by clearly reflecting what your business is all about, and by making it easy to type. You can do this by including useful keywords that people use when searching for websites such as yours. - Aim for your country domain and .COM first.
Aim for your country domain and .COM first. If you’re doing business in Germany, the .DE extension resonates better with German shoppers, while .COM is the most popular option worldwide. We recommend you attempt to secure both of these, if available. - Keep it Short, But Not Too Short
Long names can be hard to remember and provide more chances of being misspelled. Aim for less than 20 characters, but avoid using abbreviations or slang that make your domain harder to spell. - Consider a Bilingual Domain, or 2 DomainsIf you serve clients in both German and English. Separating your website over 2 domains based on language can improve your visitors’ overall experience.
- Get Creative with Domain ExtensionsGet cretive with domain, such as .art, .ninja, .guru, .tech and 2300+ other variations. You’ll notice that the domain availability increase dramatically when you search beyond the traditional domain extensions.
- Make it Easy to Pronounce
Pronounce it by avoiding hyphens, slang or numbers. If you do use numbers, consider registering both the number and the word versions of your domain, for example TopTen.com and Top10.com - Avoid using another company’s trademarks… or you could end up having to give up your domain name and start the process over again or worse, having a legal battle with a much larger corporation.
- Protect Your Brand
Protect your business by registering your domain in all the popular extensions, possible misspellings, common alternative spellings and other languages variants.
